Hey! I’m an integrated marketer, content and creative strategist, and writer-editor.

With over a decade of experience in the field, I am both strategic and hands-on, specialising in developing integrated marketing campaigns and winning communication strategies for brands.

I’ve had the opportunity to work across lifestyle, travel, beauty and public sector brands, partnering with leading regional and global organisations on integrated content and creative initiatives. I have conceptualised and oversaw over 200 projects across various types of media, including editorial, social media, photography, and videography.

In addition to my professional endeavours, I serve as an adjunct lecturer, educating students enrolled in the Diploma in Marketing and the Diploma in Communications & Media Management programmes. I also teach Fashion Media & Industries diploma students at my alma mater, LASALLE College of the Arts.

Beyond work, I’m frequently drawn to museums, where I enjoy daydreaming and finding inspiration within their curated worlds.